The Womens Networking Company
Community Area |
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| Networker of the Month |
| Networking Hints and Tips |
| Inspirational Owners |
| Case Studies |
| News & Articles |
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| Member News & Articles |
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Don’t put me down, I can do that myself! |
Do you talk to yourself and put yourself down? Do you beat yourself up about the things you haven’t done having worked non stop all day long to finish an important project on time, ferried children about to get places on time, shopped and cooked (taking into account everyone’s different tastes) and then tidied the house before bed?
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Its crunch time – Marketing your business in tough times |
We’ve had it good but you would have to be living in a deep hole not to have noticed that the economy is tightening up and it is a tough time to be trading.
Even without this, businesses run by women are already on the back foot financially and logistically, as we struggle more for finance and juggle more in our lives than many men!
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The Athlete at Work |
Sport has been a metaphor for me all my life. Throughout the eighties, my career as an international athlete ran alongside my career as a businesswoman and I found the lessons I learnt from sport were applicable in all areas of my life – in the workplace and at home, as well as out on the track.
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Spreading the Word about a Business |
You can have the most imaginative business idea, sell a service that everyone needs, own and run a really wonderful visitor attraction. But people need to know about it. How do people find out about companies, events, attractions? .
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Softening the blow... |
Reducing the effect of relationship breakdown on the family finances.
It is an unfortunate fact of life that in the 21 st Century, for whatever reason, not all relationships last forever. As in all areas of our busy working lives, it is therefore sensible to plan for every eventuality.
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What Does Your Appearance Say About You? |
Have you ever wondered why one person’s idea of smart dress is completely different from another’s? Why some people are quite flamboyant with their clothing whilst others can be very reserved? Do you have friends or colleagues that always seem in a rush and are more often than not late for events or meetings? How seem people are very detailed whilst others look for the bigger picture. How some people like change whilst others do not.
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Common Search Engine Optimisation Misconceptions |
These common SEO misconceptions could be causing your campaign to stall from the start!
A successful Search Engine Optimisation (SEO) campaign needs ongoing maintenance, work & commitment. There’s no magic formula to get to the top of the search engines and staying there without hard graft over a long period of time, and it doesn't just involve paying to be number one across the board.
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What kind of career animal are you? |
Most of us work and yet our career aspirations can be very different to the next person’s. Some of us just want to pay our bills, others work for pleasure and there are the few who strive to be significant in their field !
Understanding your career motivation can be really helpful as I find that people are much more satisfied and energized when their aspirations fit with the job they do and the organization they work for.
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Twenty Six Years in Business! |
This year I am celebrating being in business for twenty-six years. The ongoing theme that has twisted and thread its way throughout all of my ventures is the therapeutic, transformative, regenerative effect of healing through dialogue.
Read more here >> |
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Calling all Women Entrepreneurs! |
If you are a woman business owner, why not get your company certified under the new WEConnect scheme, which helps women business owners win contracts from large companies?
Although 16 per cent of UK businesses are women owned, as few as 5 per cent of corporate and public sector contracts go to women-owned businesses.
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The F Word – Turning Failure into Feedback |
Several years ago I was asked if I would come along and be a speaker at the prestigious Women in Business luncheon run by Business Link. I was thrilled! I was to be the warm up act for Rachel Elnaugh, formerly of Dragon’s Den fame and the founder of Red Letter Day.
In my excitement I almost forgot to ask what the subject was that they wanted me to talk about. ‘We’d like you to talk about failure Jill!’ Great!
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Optimisation my a*se - don't be fooled by the search engine cowboys! |
Chances are your business has a website and you know that in order to attract visitors to it, you need to promote it. But where do you start, and how do you know the best ways of promoting it?
Unsurprisingly, there are a lot of scammers and cowboys out there, all out to take your money, making lots of false promises and using methods that could lead to your website being banned from the search engines. Here are some of the things to look out for and avoid.
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Going for Goal |
It’s that time of year when our thoughts turn to making changes in our lives, our careers and our businesses. We make resolutions and set goals, often only to falter at the first hurdle.
The key to achieving your goals, personal or business, is the consideration and effort that you put into the planning stage. Making sure they are the right goals, that they are realistic and that you have fully thought through the implications of both working towards them and achieving them.
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Market Research - What is it and Why do it? |
How well do you know your customers?
Anne Crotty of Pensare Ltd has over 18 years experience in market research. In this article she shares her top tips for cost effective research methods and how to ensure you ask the “right” questions.
Read more here >>
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The facts about Referral Marketing |
Anne Durward Brown of Justreferals.co.uk is an expert in referral marketing.
Anne outlines why no business should ignore this effective marketing system, or just leave it to chance or goodwill.
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Positive Parents Case Study : Work Life Balance |
There’s no doubt that everyone likes to think of themselves as the model parent, more than capable of bringing up their children to be happy, confident well-balanced adults. But where do you go when you’ve tried everything and for whatever reason it just isn’t quite working out the way you’d planned?
Jackie Wakeford-Smith is one such parent. Since working with famed Parent Coach Sue Atkins however, author of the much celebrated ‘Dummies’ book, Raising Happy Children for Dummies - she has learnt new ways to deal with both her children and handling her own emotions. Here Jackie tells her story…………
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A picture of health
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Caroline Bloor, photographer and artist talks about the beneficial qualities that colour and light can bring to our lives, and how that has inspired her in her
photographic work and career.
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Presenting yourself in a presentation |
Now here is a woman who always looks fabulous... and as an image consultant she has plenty of tips to pass on so that we too can always look equally wonderful!
''Companies have got bigger, the world has got smaller, competition has become fiercer, and therefore, communication within companies and outside to customers is now more important than ever.... ''
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Women & Finance |
''There has probably not been a better time for women to take control of their finances.
Research shows that most women have a better grasp of financial products and are more likely to understand the intricacies of the household balance sheet than men.''
In this, two part article, Michelle Germain of St James Place takes us through the importance of Tax Planning & Investment
Read part one here >>
Read part two here >> |
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Getting it right when relocating |
It may be that the ideal business arrangement is one where the same product or service can be profitably supplied without change from the same premises to the same market year in, year out. However, in the real world things change; markets move or change, new markets are targeted, new products and services are required or require different conditions for their manufacture or administration, and workforces deserve and demand better conditions within which to deliver of their best.
Jill Brennan of London Clancy takes the pain out of relocating your business
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Making your business cards work for you |
What do people think when they see your business card? Are people pleased to get them? Are you pleased to give them out? Your business cards are one of the most important parts of your marketing toolbox. It’s a little piece of yourself that you leave behind with the people you meet.
Julia Chanteray of The Joy of Business ha some important tips to think about when looking at creating business cards.
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Plan Plan and plan again |
Marketing is a key factor in the success of your business. To be successful you need to have established who your customers are, how you reach them, how you win new customers and how you keep existing customers happy. On top of all this you need to constantly review and analyse what you do to make sure you stay ahead of the competition.
Lindsey Collumbell of BoJangle Communications guides us through putting together an effective marketing plan.
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